Google Friend Connect

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Later today Google will be launching a new service called Friend Connect. Read Write Web has written an interesting post about the new service raising some concerns.

Below is an excerpt from the post.

You Can't Use it Yet

While the whole developer and publisher world is anxiously awaiting details from the launch tonight, Google is putting a damper on adoption by limiting the Friend Connect "preview release" to a handful of white listed apps and a short list of selected websites. The company says it has to prove it can scale the infrastructure (ooh, can Google scale? I don't know, better limit the approved users to just a tiny handful!) and it wants to see what kinds of features developers and site owners want to request. Apparently the company believes this feedback is best done by making said parties look from the outside and send emails guessing about what they'd like to see once they are let inside. This seems completely backwards to me.

You Can't Touch What's Inside the Magic Box

Site owners will be able to add Open Social apps to their web pages - sort of. They'll be able to display them inside an iframe, a separate web page inside a webpage. They won't be able to leverage that user data to change what they deliver themselves to their users.

Apps in an iframe may as well be a social sidebar ala Flock or Yoono. Those collections of social apps are probably more useful anyway.

Conversations Are Complicated

Google made it clear during their press call that they are aiming for the easiest, simplest and safest way to enable social apps to be integrated into other websites. It will take less than six months, they promise.

Let's be clear that it's not going to be easy to figure out how to enable all this user data to be mashed up in acceptably safe ways. We asked Google how they can assume that one user's friends on IMeem have permission to access their info out on other sites around the web. They said that users will have to be given the option whether to expose that info to third party sites or not, something we haven't seen any details on yet from the original source social networks. That would be even more difficult if the destination sites had read, much less write, access to that ported-in social networking data.

You can read the full post here.

While the post raises some interesting concerns, I think that the service may turn out better than the post states. While I think the initial release of the service may have some issues, Google has a proven track record that bodes well for the service over time. We can only wait and see what happens.

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Will AdSense be able to touch what's in the box?

That is a very good question and I believe that the answer is no due to the use of iframes, but have not tested it.

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