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Google's Design Principles

By Mark Gharibian - Posted on April 23rd, 2008
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Google's User Experience (UX) group has put together a list of 10 [high level] design principles that encompass what they call a "Googley" design. These principles represent their User Experience group's declaration of beliefs.

For your consideration, here are the ten principles:

1. Focus on people—their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today's and tomorrow's business.
8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.

For details on each principle, visit the Design Principles page on Google's corporate site.